Wow! iCon! - 本地創作文化網上平台
Bily Mariano da Luz   


Butcher Billy - 巴西 -  平面設計師

Butcher Billy - Brazil - Graphic designer

Your story

From a very early age I started drawing in the walls of my parent's house and whoever walls I had in front of me. I was unstoppable with a pack of crayons in my hands. Later on I naturally followed a career in the field after graduating in Graphic Design. I suppose I have always been fascinated by pop culture in general. It's the reason why I chose to be a designer in the first place. I use to say I was born in the late 70's, grew up as a child in the 80's and a teenager in the 90's, so probably I'm a living mashup of all the pop cultural references from these decades. I was pratically raised by television and all that came plugged on it, like VCRs, videogames, geekiness and alienation.

What does art and design means to you?

Interesting question. I'm a big fan of cinema, games, comics, music, tv and arts - although to me all of those are forms of art, with at least one thing in common: design. I remember been just a little boy and reading music industry magazines - I didn't even know the music but I was interested in the stories, life style and everything about that world. I guess I was always fascinated by cult icons - the way they can be larger than life, more than just normal people and become characters in people's minds.


How would you define your personal style?

I’m basically inspired by the retro feel of 70′s, 80′s and 90′s design-related pop culture, including comics, movies, TV, music, videogames, magazines and everything visual. Not coincidentally the pre-digital/pre-web eras, I just love the imperfections of the early creative process. Mainly I like the fact I’m using digital creation tools and social media trends to emulate and promote such vintage visual concepts. That contrast is a mashup itself.

你的創作過程是怎樣的?你通常會用甚麼工具及材料?What is the process of your work? What kind of materials do you use?

Drunken sketches in napkins from sleazy bars and then Adobe tools when sober :) My current projects involve photo manipulation or vectorial illustration. I believe the success of a project is 50% the idea and 50% the execution of it, so I'll try whatever the idea demands to turn out into something awesome.

How do you get your inspiration?

Funnily enough I’m not inspired by designers, but actual creators and producers of all genres, like Steve Ditko, Banksy, Tarantino, Jack Kirby, Tony Wilson, Salvador Dali, Robert Crumb, Shigeru Miyamoto, David Bowie, Tim Burton, Malcom McLaren, Andy Warhol, Stanley Kubrick, Hanksy, D*Face.


What are your most critical challenges in your work?

The hardest part in doing a series design project is to have the idea. The idea itself has to be quite simple (as the best ones are), but to actually come up with a simple and great concept that no one had before is quite hard on the internet these days. I have to admit I like to poke fun at serious statements. It's probably why so many people label my work as controversial. As a lot of it is based on the clash of concepts, I target the figures that people seem to care the most.

It's all about messing with peoples perception of their icons and influences in pop culture. When I started doing it I knew there would be some kind of reaction. Most people find it amazing, so much more then I ever expected. But as the content of some projects can be a bit controversial to some, they can get really annoyed. For myself, I have to admit that any passional reaction to something I've done is great. I'm in this business to get people confused. If 50% of the viewers really love something I did, and 50% hate me because of that, it's the moment when I feel like a true artist.

What are some of your goals?

My main goal is to become famous enough to get the attention of Katy Perry so she can realize I'm the love of her life.



What s your dream?

Katy Perry and I ruling the Earth as Queen and King guiding humanity to a better future.

What is your motto in your work and life?

"Don't buy drugs. Become a famous artist and they give you them for free."